Here is a quick and simple way to increase traffic to your website or blog that will require very little work. If you run a website or even blog, you most likely have noticed that you get a traffic boost when you post new content. This traffic then slowly dies down. The reason for this traffic boost is normally due to the promotion you have done for the new article you have posted. You most likely tweeted your article, as well as posted it to several social bookmarking sites. This is what gets you that initial boost for your article.
The problem is, most webmasters and bloggers do this process once then move on to trying to come up with their next article or new content to get that boost again. My question to them is…why stop?
If you are like me, you have many articles and pages that you have put a lot of work into, however they have fallen off your homepage and deep, deep within your site’s navigation. The only way they are found is through Google. My tip to increasing your traffic is as simple as going into your site and digging out this old content and posting it your Twitter account and your social bookmarking websites. Yes, it really is that simple.
How to Tweet Old Content The Right Way
The key is not to come across spamming. You want to pull an article or two a day out and retweet them. Here are some tips on how to perform this already simple task:
- No more than 2-3 articles a day per twitter account
- Tweet during a time that will get you the best visibility (best time to publish)
- Write catchy tweets to go along with your link so your not tweeting the same old message as before with your link
- Track your clicks using bit.ly or any other link tracking software
- Use WordPress Plugings to tweet old content for you
- Use twitter tools such as TweetingMachine to schedule your tweets
WordPress Plugin for Tweeting Old Content
You can use a free WordPress Plugin called Tweet Old Post which can do most of the work for you. This plugin will randomly choose old articles and re-tweet them to Twitter for you at a specified interval. This plugin allows you to choose how old the content has to be in order to be re-tweeted, what categories you want it to pull from and how you want the tweet displayed. It is simple to setup.
Schedule Your Tweets with a Twitter Tool
This is the method I choose to use. This allows me to hand pick which articles I want to re-tweet, create a custom message, add which bit.ly link I want to use and choose what time I want to send it. I use TweetingMachine to schedule my tweets (if you have not heard of this product, read my review on TweetingMachine). With the twitter tool I use, TweetingMachine, I am able to create a CSV file and bulk upload my tweets into their tweet scheduler. This process takes a little more time than using a plugin, however it allows me more control on what I send out.
Choosing Your Tweets
If you are manually scheduling tweets, you will want to hand pick the right tweets. Go through your older posts and see what hit hard the last time you posted it on Twitter. Which articles received the most RTs? Which articles received the most clicks? You also want to look at what is a trending topic that day or month. For example, I tweet my article on Follow Friday every Friday. Obviously I receive the most hits on Fridays to that article than if I were to post it on Monday or Tuesday.
Track Your Links
Make sure you track all your links to identify which tweets are bringing in the most traffic. This is done using UTM codes. Many of the tools above offer the abilty to add UTM codes to your tweets, however, you can also manually create these tracking URLs using a URL UTM Builder.
What Are Your Tips and Methods?
Leave a comment below and let all of us know what you do to keep your articles fresh on Twitter.