Many businesses monitor and track their website by using web analytic software. This is great for finding out how your customers found your website however does not tell you how all your walk-in traffic has found you. For this reason, polling your walk-in customers is vital to refining your marketing strategy and your marketing budget.

Polling your customers does not have to be a hard or invasive task. In this article, I will go over a few simple ideas that most small businesses can easily do. These ideas are just that, ideas. Each small business owner will know what works and what does not work for their type of business. (more…)