Study: Top Reasons for Facebook Unfriending

Updated onin Social Media Marketing, by Chris Edwards
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Facebook has grown to over 500 million users. This means for every 13 people in the world, 1 of them would have an account. Researches have always studied how these relationships form and how we network with each other, however little was known on how these relationships end. Christopher Sibona, from the University of Colorado Denver Business School, set out on a study surveying 1500 Facebook users to find out more about the end of these relationships. “Researchers spend a lot of time examining how people form friendships online but little is known on how those relationships end,” Said Christopher.

Sibona’s research established that the number one reason that Facebook users unfriend someone is frequent, unimportant posts. “The 100th post about your favorite band is no longer interesting,” said Christopher. (more…)

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Why Your Small Business Should Have a Blog

Updated onin Blogging, Business Website Tips, Online Marketing, Search Engine Optimization, Social Media Marketing, by Chris Edwards
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Many small businesses as well as large companies are starting to create business blogs. You may be asking yourself if your small business should have a blog. The answer is almost always “yes”.

First and foremost, the blog is to compliment and not replace your business website. A blog will help your business website grow in both viewers and in creditability.

One of the main reasons to create a blog is to show that you as a small business owner knows your industry and your product. It shows that you also have passion for your business. Blogs are more personal as many are written in first person. When your customers see you blogging about your industry, they realize that you are the real thing. This gives you one up on your competition showing that you are ahead of the curve and a true authority in your industry. (more…)

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