In a previous article, I talked about using qr codes in SMB marketing and also showed you unique uses of QR codes, heck, I even showed you how to create a QR code business card, however, I failed to show you how valuable QR codes are for real estate marketing.

QR codes are a great tool that every Realtor should be using. They are easy to use, have a minimum or even no cost and are the new trend starting to hit both the younger and older generations. Because of these reasons, there is no reason why you should not be using QR codes for your real estate business. I am here to show you how to use QR codes in the real estate business.

How to Create Your Real Estate QR Code

Create A Landing Page

When a QR code is scanned, you have several options such as displaying a block of text, creating a contact in the persons phone or sending them to a link also known as a URL. When creating a QR code for real estate, it will normally be sending them to a URL.

You will need to create a page to send potential buyers to. This page can be the listing as displayed on your firms website, however it is recommended that you create a mobile friendly page since most will be using a mobile device to scan your QR code. Make sure this page includes all information that you want to convey to this person. (more…)