There are different types of keywords I would like to cover. I will cover these in the order of importance. Keywords are the main meat of your website. You can have all the pictures in the world but without keywords your site will not show up in the search engines. A common mistake I have found with many of my clients if they want to focus on the design and pictures in a website and not on textual content. The truth is pictures will help to sell your product but only after someone finds your site. Since search engines run off text searches, you must use text to be found by the search engines.

Major Keywords

I wanted to point out that the title says “Major Keywords” and not “Major Keyword”.  The reasons for this is you don’t want to make one of the most common mistakes, using only one keyword. The reason to use multiple keywords is so that your site is not based off just one keyword. If you build your keyword strategy off just one keyword you will actually be limiting your potential visitors and buyers. Most websites offer several services and you want to push all of your services. I would suggest around 5-7 major keywords. If your site is large and offers many different services you may want to push a few more but I would recomened not to exceed 10. Your major keywords should be single words or very short phrases. On average when someone performs a search they do not search for more than 2 words. (more…)