When Focusing On SEO, Don’t Forget About Humans

On December 21, 2010, in Search Engine Optimization, by Chris Edwards
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Everyone feels they are a SEO expert nowadays. Everyone knows the basics such as keyword rich content is king and that you should optimize your site for the search engines to locate you. The issue is, many have lost focus on why they are trying to have the search engines notice you, which is to get visitors to your website.

A number one spot on Google is great however many have failed to convert that spot into traffic. Everyday, webmasters strive to gain Google’s favor and get their website listed in the top spots. Webmasters get excited when they land that spot however their traffic does not increase as much as they expected. I want to talk about a few key examples I have seen. (more…)

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Search Engine Friendly Navigation

On July 22, 2010, in Search Engine Optimization, by Chris Edwards
0

Many web designers want to create a spiffy web site with flashy navigation. This is great on the user’s end but when it comes down to search engine optimization, this will kill all of your efforts.

Search engine spiders crawl the web following every link they can find.  Most spiders can not read complex flash menu systems. If you are using one of these types of menu systems then its possible search engines can not find your sub pages.

To solve the issue of menu systems you can do one of two things. The first thing you can do is create a separate navigation that is based of text links. This should be listed somewhere on your homepage such as at the bottom of your page. You can also just place a text link to a site map that list links to all the sub pages within you site. Although this will help all sub pages be found I highly discourage the use of any Flash menus. (more…)

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