About.com founder Scott Kurnit launched a new startup called Adkeeper which allows internet surfers to save their advertisements for a more convenient time. This is a new idea that will most likely transform the way the online advertising industry works. No longer will you need to design ads that try to draw users to click your ad and leave the site they are on, but rather an ad that will grab their attention enough that they will want to save it.

How Adkeeper Works

It is a very simple concept. Adkeeper puts a small button in each ad that as a “K” on it. They call this the Keeper Button. When you click it, it saves the ad to a “Keeper” which you can visit later. Your browsing is uninterrupted and undisturbed.

Later, when you have the time, you can then go to your “Keeper” and you will see all the ads you saved. Adkeeper gives you the option to sort, rank, print, share, sift, review and buy. The amazing part, there is no software to download, no plug-in to install, no registration required…just click and save. My guess is some clever work with javascript and cookies, however I have yet to play with this new system to really take a look

Adkeeper brings a whole new social aspect to the ad world. They talk about the ability to share which in the Web 2.0 days only means to me that you can tweet, share on facebook, email and more any ad you save with adkeeper. (more…)