In the past, when people or businesses needed a product or service they would turn to the phonebook sitting in their kitchen cabinet. If your business was not listed or your advertisement was not the biggest and greatest, you were overlooked and lost out on the business. Because of this, businesses both small and large paid a fortune to have the biggest and best advertisement. Thank goodness this situation is a thing of the past.

The new phonebook is the Internet, more specifically the search engines of the internet. Most people and businesses now visit their favorite search engine, Google for example, to find their products and services. For businesses, this is a more effective way of advertising their small business and can be a lot cheaper than using the phonebook. This only works for your small business if you have a presence on the internet. (more…)