Spotlight: MadMimi Makes Email Marketing Easy and Fun

On August 10, 2010, in Business Spotlight, Online Marketing, by Chris Edwards
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Email Marketing is a great tool for marketing your small business if it is done right. Please read our article on email marketing for small business to find out how you can engage your customers and increase business through email. I have gone out and looked at most of the major players and found one that is great for the price, service, ease of use and great design. This company is known as MadMimi. Do not let the name fool you, this company means serious business. MadMimi offers a very feature rich software at a low cost keeping your email marketing campaign from breaking the bank. I will break down some of the features that please us here at 708 Media and that helped MadMimi earn a place in our Business Spotlight. (more…)

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In Action: Godiva Chocolate Email Marketing

On August 8, 2010, in Marketing In Action, Online Marketing, by Chris Edwards
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In our recent article, Email Marketing for Small Business, we talked about ways to build your email lists. I mentioned one of the best ways is to offer some kind of incentive to get them to sign up for your list. Today, I found just that while at the mall with my wife and another couple.

We went by Godiva Chocolate and were told about their Rewards Club. All you have to do is provide them your email address and you are given a key chain card that entitles you to some great rewards. These rewards are: (more…)

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Email Marketing For Small Business

On August 8, 2010, in Online Marketing, Small Business Marketing, by Chris Edwards
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Email marketing is a touchy subject these days as many often get it confused with spam. When used correctly, email marketing is a great tool for small businesses to keep in contact with their customers. When used properly, you can keep your customers engaged with your small business and you can make sure your in the forefront of their mind. Email marketing is simple and easy to do and does not require a large investment of money or time on your part. I will explain the benefits of email marketing as well as try to lead you in the right direction for starting up your own campaign. I will also explain to you some of the legalities that you will need to take into considering before doing your first email campaign.   (more…)

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