By Thomas Samph
Ask not what you can do for your SEO software, but what your SEO software can do for you.
Proper SEO can be a huge financial advantage for any business, especially a small business. SEO tools can help you optimize your website and increase its performance much more efficiently than doing all the work yourself.
In Google’s Internet, an Internet where search results can be measured in dollar signs, your page rank is your status. A high page rank drives traffic, customers and monetization. If Google has assigned a low page rank, your traffic, profits, and company will suffer.
Making sure your internal SEO is as Google-friendly as possible is the first step to ranking higher. If you make it difficult for Google to crawl your site or have other common problems like broken links or HTML syntax errors, then fixing these should be a first priority.
SEO software includes site analysis features to ensure that your site presents Google with the best, error free internal structure and keyword features that allow you to optimize your outreach campaigns while keeping an eye on your competitors. You need SEO software that has the right features to do the job.
Some key features to look for are:
Keyword Targeting Assistance: Instead of doing all the tiresome keyword research on your own, SEO software can do extensive research with faster and more in-depth results. These features include keyword density analysis, Return on Investment (ROI) prioritization, and keyword rank tracking.
Competition Analysis: Discovering competitors, especially new ones in your niche is an important feature. Furthermore, the best software will help you analyze these competitors’ SEO strategies including the keywords they are targeting and their site architecture.
Bad Link Removal and HTML Validation: Dead links and HTML errors can hurt your page rank. The proper software will allow you to find these throughout your site. Once again, internal optimization is key and should be a priority for any website.
Website Auditing: To go a step further in internal SEO, a site audit will look through your site and propose suggestions to help you increase your rankings. This is a great way to discover new opportunities to improve your site.
By finding software with these features, you will be able to ensure that your website is error free and as Google-friendly as possible. You will also be able to target the right keywords to reach your intended audience and use your competitions’ strategy to help you position yourself advantageously.
Getting your website properly oriented to Google’s Internet is key to a successful online venture. Always look for the best SEO software that will scale with the size of your business and that includes the features you need most. With proper basic SEO practices, you’ll be on your way to more traffic, customers, and monetization.
For other software to make your small business a little more manageable, be sure to check out more unbiased and data-driven comparisons of accounting software, project management software, and CRM software at FindTheBest.