First, lets start off by explaining what DoFollow is. DoFollow is actually a slang term that refers to websites that do not use the nofollow attribute in their links. Nofollow is a value added to the the rel attribute in a hyper link that instructs search engines not to influence rank on the link’s target.
Why Do Sites Use nofollow?
The simple answer is to reduce spam.
Now that we gave you a quick and simple answer, lets expand. Incoming links to your website or blog with the nofollow value added will not pass along page rank to your site. This means these links coming in will not help as much in all SEO aspects of your site. This rel value was created by Google back in 2005 to try and reduce the amount of comment spam that spammers posted on blogs trying to increase their search engine rank.
Why Should You Make Your Site a DoFollow Site?
Making your site a DoFollow site will encourage commenting on your blog as your visitors will want to build back links to their sites. Also, you are rewarding your visitors by offering a free ranking link back to their site for the time they took to write their comment. Having more comments on your blog will also help your SEO efforts by increasing the amount of keyword rich content on each of your pages.
What About Spam?
There is a major downside to creating a DoFollow blog…SPAM! There is no magic answer on how to stop this, however there is a way to minimize the amount of spam coming in. If you are using WordPress, you can install the Akismet plugin which filters 95% of all spam comments. The second step is to put all comments on moderation approval. Akismet should clean out most spam for you, leaving you only the valid comments and a few spam ones to sort through.
Another option is to have your comments nofollow until the visitor has made a certian number of comments on your site. At this point in time, their comments will be come DoFollow links. The only plugin that I know of for WordPress that does this is NoFollow Free.
How Do I Make My Blog a DoFollow Blog?
DoFollow is not an actual value however it is a slang term for the removing of the nofollow value. To make your blog links DoFollow links, just remove all rel=nofollow from your links. There are many plugins for WordPress that will do this automatically for you. One of the most popular ones is DoFollow Plugin.
Tell Me What You Think…
I have yet to fully implement DoFollow links into 708 Media, as I am still working on getting everything setup correctly, however I would like to hear from you on your thoughts of DoFollow. Please comment below. Thanks.